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Tips to Better Marketing in 2017

  Can you believe it? It is actually 2017. Three years off the big futuristic 2020. While you are recovering from the Christmas period ( /eating your body weight in cheese boards and leftover dinners) we thought we would give you some top tips on how to market your business in 2017. Is marketing in […]

Handy Keyboard Shortcuts

Life moves fast. Time is short. There’s no industry that understands that more than the technology industry. This is why every device you’ve ever used has been designed to make it as easy as possible. Sometimes, though, these little tips and tricks that let us master our devices aren’t brilliantly obvious. So today, to help […]

What to do if your website is hacked

  Nothing can seem more detrimental than having your website hacked. Hackers are usually motivated by financial means and there are two ways in which they may compromise your website: Spam Malware The first way means hackers will fill your website with spammy text and links to their website. Instead of putting the hard work in to […]

Top 7 tips on email marketing with newsletters

  Email marketing has been described as outdated, ineffective and time-consuming. My opinion? They are just doing it wrong. Email marketing is a vital tool that so many companies do not utilise effectively. Despite the advancement in social media marketing- you are still 6x more likely to get a click-through from an email campaign than […]

Looking For Something?

You have reached Lucidica- an IT department of friendly engineers. We provide IT Support for businesses who are based in London as we realise you might not love technology as much as we do! We deal with anything from cloud & hosting to 24-hour IT support and much, much more. Check out our services here […]

Lucidica’s Secret to Internal Marketing

So many businesses focus on making customers and potential clients trust and like them enough to purchase a product or a service from them. But what about your actual employees? Don’t they need some marketing of their own to make them truly invested in the company and the company’s goals? Well, we think they do. […]

The Secret to Good Links

  What is link building? Link building is the practice of engineering and building links from one website to another. In the case of a webpage, a link is a reference that a web user can click on directly to follow through to a different webpage In the context of SEO, per Google’s algorithm, every […]

How Safe Were The USA Elections From Hacking?

Now Donald Trump has been elected the president of the United States of America with only around half the population of America voting, the elections are all anyone can talk about. The question of how someone so controversial could be the president of the “free world” is on many people’s minds. But regarding the actual […]

10 Quick Fixes for a Slow Windows Computer

  Slow computers are one of world’s greatest frustrations. It always seems to happen when you are in a rush and simply need to pop onto your computer when you end up waiting ages just to do the simplest operation. But how do you go about fixing this? Most people think that the choices are […]

Marketing on Social Media

Digital marketing has revolutionised the process of selling. It has meant that instead of your sales directly correlating to the standard of your TV/newspaper advert, it is now all about likes, follows and retweets. But how do you increase your social media presence in a way that doesn’t include investing in pay per likes or […]

What Is Clickbait?

Every year in September a carefully selected group of words are added to the Oxford English Dictionary, words that have become so ingrained within our lexicon that they’ve earned the right to appear within the hallowed pages of the OED. Along with words such as scrumdiddlyumptious, Yoda-like and moobs is the inclusion of the word […]

The Key to Using Outlook 2016

Our day to day life consists of many things including a lot of emails. It is estimated that around 205 billion emails are sent every day around the world. Whether we are reading them, writing them or deleting them we are using them. But how can we continue to use emails in our work/personal/retail life […]

Technology vs Humanity Book Launch

  On Thursday 8th September me and another Lucidican went along to Gerd Leonhard’s book launch at the CASS business school in Central London. He was promoting his latest book titled “Technology vs Humanity”. The evening started with an hour and a half talk about the book from Gerd himself and was then followed by […]

Cookies, In a Nutshell.

You’ve probably seen these pop up before. Most sites nowadays use cookies and unless you say otherwise, will take your continued browsing as consent to their use of cookies. I’m guilty of agreeing to every ‘terms and conditions’ just to avoid any delays or restrictions to purchasing an item. But what exactly am I setting […]

Hot Desking in Motion

  Love it or hate it hot desking is becoming a common practice in many businesses. Top names such as Microsoft and Ernst and Young have adopted this notion in an attempt to create a more flexible and productive working environment. However, hot desking is not loved by everyone. Many argue its time consuming and […]

3-2-1 Back Up

  Backing up is the thing we only think about when our computer crashes and we realise backing up our work wasn’t just something you do when you have a spare few hours. Backing up your data in the 3-2-1 way will not only keep your backups safe but they will back up your back […]

Top Twitter Tips & Tricks

  With 271 million active users across mobile and desktop Twitter has a dedicated and loyal user base, that makes it the ideal platform to promote your business and interact with potential customers. Here are some quick Twitter tips to help accelerate your social media.  Connect with influencers – You should know who the influencers […]

National Apprenticeship Week 2016 #MadeByApprentices

 “An apprenticeship can take you anywhere” It’s National Apprenticeship Week 2016, the week co-ordinated by the National Apprenticeship Service is designed to celebrate apprenticeships and the positive impact they have on individuals, business and the wider economy. This year’s theme revolves around the idea that an apprenticeship can take you anywhere – a theme we […]

Apple iMac Fish Tank

Over the holiday season, Kristjan and I decided that we’d make a fish tank inside two iMacs and join them together with a 15cm diameter pipe. Don’t ask how we came up with this idea – like all the best things in life, it was a slow build up ideas over drinks. For the ‘build […]

The Skills Show 2015

The Skills Show 2015, now in its third year, welcomes 73,858 visitors during its three-day run and we did our best to highlight to them all how fulfilling and rewarding a career in IT can be.  The show is designed to feature a wide range of hands-on experiences and skills competitions that assist in shaping […]

Making Hot-Desking A Hit

We spend 40 hours a week at work and more often than not we spend more time with our colleagues than we do with our friends and loved ones. So at Lucidica we decided to make the most of it by turfing out some desks, hopping on the hot-desking bandwagon, going paperless and transforming 1/5 […]

Trademark Scams

Earlier this month we received three letters from an organisation called ‘Patent and Trademark Institute.’ The letters made every effort to appear to be trademark invoices. Each requested around £800 to prevent the ‘brand/patent record’ from being ‘deleted’. They were passed onto our CTO Thomas Jeff’s who noticed some red flags. First, that we’d never heard of […]

Design Competition: Win a Macbook Air & Intous Pen!

We’ve partnered with Icon Printing to launch a clothing design competition through Facebook for upcoming and established designers and illustrators who want to go the extra mile to showcase their work with the chance to win a one-of-a-kind printed item, Intous Pen and Touch and 11” MacBook Air. The printing specialists who supplied Red Bull with 1000+ custom […]

BowArts Kickstarter Campaign

Back in February our friends at BowArts launched a KickStarter campaign. With only hours left for BowArts to reach their target we decided to write a blog on what we love about BowArts and what the hope to achieve with this latest project. BowArts campaign aims to raise £50,000 to build 30 new artists’ studios in […]

Who Writes Wikipedia?

Ask the world’s biggest encyclopedia who its author is and it will proudly inform you: you are. But do you edit? We don’t, at least not regularly.. so who actually edits Wikipeda? And whilst we’re on the subject, how does the internet’s one-stop shop for knowledge actually work? As it turns out, Wikipedia’s community is […]